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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Topic 2: Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Offline match integration - Oracle ID Graph concepts |
| Topic 3: Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Topic 4: Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - BlueKai Core Tag deployment - Mobile SDK integration - First-party data ingestion methods |
| Topic 5: Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?
- A. Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
- B. Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
- C. Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
- D. Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
Correct Answer: B 🗳️
Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)
- A. Mobile direct ingest
- B. Asynchronous javascript tag
- C. User data API
- D. Image pixel
Correct Answer: A,C 🗳️
Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
- A. bk_addZipHash
- B. bk_addEmailHash
- C. bk_addAddressHash
- D. bk_addNameHash
- E. bk_addPhoneHash
Correct Answer: B,E 🗳️
How often must you review and assess a client's taxonomy for maintenance?
- A. Quarterly
- B. Daily
- C. Weekly
- D. Yearly
Correct Answer: C 🗳️
Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
- A. Managed classification
- B. Self-classification
- C. Self-service OnRamp
- D. Corporate classification
Correct Answer: C 🗳️
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