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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Insight generation and interpretation - Report creation and scheduling - Attribution models |
| Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas - Custom calculations |
| Data Permissions and Governance | 5% | - Data update controls - User access and roles - Parent-child data setups |
| Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Data Integration and Ingestion | 12% | - Refresh schedules and data flow - Data streams and connectors - API and file-based import |
| Data Mapping and Modeling | 5% | - Data structure and relationships - Dimensions and measures - Source of truth configuration |
| Datasets and Data Views | 10% | - Dataset creation and management - View configuration and sharing - Filtering and segmentation |
| Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
| Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Data Harmonization | 3% | - Pros and cons of harmonization approaches - Standardization methods - Cross-source alignment |
| General Functionalities | 13% | - Basic concepts and terminology - Core platform capabilities - Navigation and interface |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
A) No mappable measurements - all measurements are calculated
B) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
C) The data is stored at the workspace level.
D) Pacing - daily rows are being created for every lead and opportunity keys
2. A client's data consists of three data streams as follows:
Data Stream A:
A) Update Attributes
B) Inherit Attributes and Hierarchies
C) It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
D) Update Attributes and Hierarchies
3. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?
A) Main entity is not mapped
B) All mapped Measurements for a given row have values equal to zero
C) The file does not contain any measurements (dimension only)
D) The source file does not contain the media Buy entity
4. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?
A) Variable Dimensions hold a Many-to-Many relationship with its main entity
B) These dimensions are stored at the workspace level
C) All variables exist in every data set type, hence are considered as overarching dimensions
D) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
5. An implementation engineer is requested to apply the following logic:
To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"
A) 3
B) 5
C) 4
D) 2
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: B | Question # 3 Answer: A,B | Question # 4 Answer: A,B | Question # 5 Answer: A |
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