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Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Configure settings for landing pages
• Configure quota limits
• Define default matching strategies
• Verify organization and business management settings
• Configure Customer Insights synchronization
• Configure data protection tools
• Configure event settings
• Configure Marketing Business Units
• Manage keywords for images for an organization
• Configure Campaign & Materials Approval Workflow
• Create templates
• Configure the privacy banner

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Configure dynamic segments using Designer, Flow, or Query
• Create market segments
• Determine segment type
• Create and manage segments
• Combine segments using union, exclude, or intersect logic

Create and manage subscription centers and lists

• Create and manage Subscription Center
• Determine usage scenarios for subscription lists
• Create a segment based on a subscription list
• Create a subscription list
• Add a subscription list or lists to a form

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Determine which marketing form type to use
• Embed a form on an external website
• Enable prefilling for forms
• Create new fields to add to marketing forms
• Create a marketing form using a template
• Determine form requirements and limitations

Create and manage marketing pages

• Preview and validate marketing pages
• Add form blocks to marketing pages
• Determine which marketing page type to use
• Configure Personalized Landing Pages
• Create a marketing page using a template
• Create and use dynamic test links
• Publish a marketing page
• Implement dedicated marketing page blocks
• Customize a marketing page

4. Manage leads (10-15%)

Create and manage leads

• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads and lead segments through parent contacts/accounts
• Create and manage leads through social content
• Create leads manually or automatically

Create and assess sales readiness

• Create explicit and implicit scoring conditions
• Set up condition models
• Create compound conditions
• Configure thresholds
• Create and manage Lead Scoring Models

5. Create and manage marketing emails (10-15%)

Create email messages

• Create an email message
• Define mandatory fields
• Add dynamic content to email messages
• Create A/B Emails
• Integrate marketing pages with marketing emails
• Send messages through send now

Publish and manage email messages

• Validate and publish messages
• Edit Go live emails
• Preview and test dynamic messages

6. Manage customer journeys (15-20%)

Create customer journeys

• Determine template types
• Set up a customer journey
• Implement activity and launch workflow options
• Implement targets
• Implement flow control for customer journeys
• Implement content types

Publish and manage customer journeys

• Edit live customer journeys
• Validate and publish a customer journey

7. Manage events and webinars (10-15%)

Create and manage events

• Manage Event Forms
• Manage vendors, logistics, and accommodations
• Set up agendas, including internal and external tracks
• Create an event team
• Manage speakers, registration, waitlists, and attendees

Create and manage webinars

• Configure webinar options
• Determine webinar types

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Implement workflow conditional logic for survey actions
• Preview and test surveys
• Publish surveys for customer journeys
• Identify survey question types
• Determine respondent types
• Configure response routing

Manage Customer Insights

• Analyze segment insights
• Analyze contacts' responses in Excel
• Analyze marketing page insights
• Gather and summarize survey results
• Analyze marketing form insights
• Analyze redirect URL insights
• Analyze contact insights
• Analyze lead insights
• Analyze website insights
• Analyze lead scoring model insights
• Analyze customer journey insights
• Determine report types
• Analyze email insights

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

The Microsoft MB-220 exam covers the following topics:

• Manage Leads, Contacts, & Accounts (10-15%)

  Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.

• Manage Webinars & Events (5-10%)

  This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.

• Create & Manage Marketing Pages and Forms (10-15%)

  This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.

• Manage Segments and Lists (5-10%)

  Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.

• Configure Marketing Applications (20-25%)

  The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.

• Create & Manage Marketing Emails (5-10%)

  The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.

• Manage Customer Journeys (10-15%)

  The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.

• Configure Dynamics 365 Customer Voice (10-15%)

  The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.

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Microsoft MB-220 Exam Syllabus Topics: