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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A) Security Settings
B) Installed Packages
C) Data Management
D) Salesforce Integration

2. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Add and Update
B) Add Only
C) Update Only
D) Overwrite

3. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A) Data extensions allow for add/update Import activity.
B) Data extensions support Customer ID to be used as Subscriber Key.
C) Data extensions are necessary for Contact Builder
D) Data extensions can store HTML code as an attribute.

4. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A) The data extension is located in the Synchronized Data Extensions folder.
B) The wind relationship links Subscriber Key to Subscribers on Email Address
C) The data extension is located in the Salesforce Data Extensions folder.
D) The triggered Send Data Extension data extension template was used.

5. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Marketing Cloud Intelligence
B) Marketing Cloud Personalization
C) Einstein AI

Solutions: