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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:

A) Portfolio management
B) Market testing
C) Voice of the customer
D) Secondary market research

2. Strategic platform and/or driving decisions, usually under the control of the new product marketing manager, include which of the following?

A) Determining what issues to track in a launch management system
B) Determining what customer acceptance measures to use to define success
C) Determining how to position the product versus the competition
D) Determining whether to outsource manufacturing

3. A platform strategy is defined as _____?

A) A set of system and interfaces thaht form a common structure from which a stream of derivative products can be effectively developed and manufactured
B) A strategy thaht connects marketing, technology and manufacturing
C) A common manufacturing system for a range of products
D) A common marketing plan for a series of products

4. Lean processes are focued primarly on:

A) Encouraging cross-functional integration
B) Putting more discipline into processes
C) Making processes more Agile
D) Removing waste

5. What quantitative market research tool should be used to identify a gap in the products offered to a market?

A) On-line forums
B) Any appropriate multivariate technique
C) Lead users
D) Secondary research

Solutions: