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GCCC Strategic Communication Management Professional Sample Questions:

1. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
B) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
C) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
D) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.

2. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) procedural instructions in all our communications.
B) legal choices in all our communications.
C) accurate graphics in all our communications.
D) strategic content in all our communications.

3. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) links to applicable local criminal law.
B) consistent, clear messages about values.
C) punishments and rewards for employee behavior.
D) references for the consultant who drafted the program.

4. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Aggressively push back against criticism.
B) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.

5. In defining the goals component of a communication plan, a communication manager should:

A) evaluate a wide range of communication channels that will reach the target audiences.
B) decide what the target audiences should do as a result of implementation of the communication plan.
C) determine which goals can be tracked on a continuous basis.
D) request clarification from senior management regarding the resources available to implement the plan.

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