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Adobe AD0-E500 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Targeting and Activation | 20% | - Execute cross-device targeting strategies - Implement first-party and third-party data activation - Apply frequency management and suppression tactics - Build and manage audience segments |
| Topic 2: Reporting and Measurement | 20% | - Set up custom reporting and dashboards - Implement pixel-based and server-to-server tracking - Configure and interpret standard reports - Understand attribution models and conversion tracking |
| Topic 3: Business Practitioner Fundamentals | 14% | - Identify platform components and terminology - Understand the fundamentals of DSP and programmatic buying - Understand the roles and responsibilities of DSP users |
| Topic 4: Campaign Strategy and Management | 22% | - Manage targeting and audience segmentation - Create and configure campaigns, packages, and placements - Develop campaign strategies aligned with business objectives - Implement budget allocation and pacing strategies |
| Topic 5: Data Analysis and Optimization | 24% | - Understand bidding strategies and algorithm optimization - Interpret campaign performance data and reports - Apply optimization techniques to improve KPIs - Utilize reporting tools and custom metrics |
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