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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Data structures
|
| Topic 2: Content Creation | - Content Builder usage
|
| Topic 3: Tracking & Reporting | - Performance analysis
|
| Topic 4: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 5: Email Sending & Automation | - Send processes
|
Salesforce Email Essentials (EEB101) Sample Questions:
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)
- A. Dynamic Content
- B. Profile Mapping
- C. Personalization Strings
- D. AMPscript
Correct Answer: A,D 🗳️
What is a personalization string?
- A. A content area that will display based on a subscriber attribute
- B. An automated way of scraping a website for content to populate inside of an email
- C. A snippet of text that inserts subscriber attributes into an email
- D. The snippet of text at the top of the email that is visible before an email has been opened
Correct Answer: C 🗳️
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?
- A. Automates the template creation process
- B. Automates the flow of creating email messages
- C. Provides advanced content personalization
- D. Inserts responsive content based on the user's viewing device
Correct Answer: C 🗳️
What is triggered automation?
- A. An automation that is initiated when a designated value in a data extension is changed
- B. An automation that triggers an email to be sent based on a user Initiated Email definition
- C. An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
- D. An automation that is triggered based on a schedule that has been defined
Correct Answer: C 🗳️
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?
- A. Audience Builder
- B. Data Filters
- C. Contact Builder
- D. SQL Query Activity
Correct Answer: A 🗳️
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