A credential backed by IBM carries real weight with hiring managers, and the IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 exam is how you earn one. Preparing with the 41 practice questions from ActualCollection keeps every study hour focused on what the exam actually asks.
IBM M2090-618 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 |
| Exam Number: | M2020-618 |
| Passing Score: | 70% |
| Exam Duration: | 60 minutes |
| Related Certifications: | IBM Sales Mastery - Business Analytics |
| Exam Price: | Free / No Charge |
| Certificate Validity Period: | 12 Months |
| Available Languages: | English |
| Exam Format: | Multiple Response, Multiple Choice |
| Real Exam Qty: | 41-60 |
| Recommended Training: | IBM Business Analytics Sales Training |
| Exam Registration: | IBM Skills Gateway IBM Training & Skills |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored / IBM Skills Gateway |
| Pre Condition: | No formal prerequisites; recommended basic knowledge of IBM analytics and midmarket sales |
| Official Syllabus URL: | https://www.ibm.com/training/certification/m2020-618 |
IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Key customer pain points in midmarket - Value of analytics for midmarket organizations |
| Topic 2: IBM Business Analytics Midmarket Portfolio | 35% | - IBM Cognos Express family overview - IBM Cognos Insight features and use cases - Positioning and differentiators - IBM SPSS for midmarket applications |
| Topic 3: Solution Mapping & Competitive Positioning | 20% | - Matching solutions to customer needs - Competitive differentiation - Upsell and expand scenarios |
| Topic 4: Sales Strategy & Value Proposition | 25% | - Articulating business value and ROI - Identifying qualified opportunities - Pricing, packaging and financing options - Overcoming common objections |
Answers Every M2090-618 Candidate Should Read First
The IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 exam is the official IBM test registered under exam code M2090-618. Passing it earns you the IBM Business Analytics Midmarket Foundational Sales Mastery certification, a credential at the Foundational level. It is also linked to the related certification: IBM Sales Mastery - Business Analytics. IBM exams are valued because they test job-ready skills, so a passing score here carries real weight on a resume.
The IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 exam includes 41-60 questions to be completed within 60 minutes. Do the pacing math before exam day: with that many items on the clock, you need a steady rhythm and the discipline to flag a hard question and move on instead of stalling. Two or three full timed sessions with the ActualCollection test engine will show you exactly what that pace feels like, so time pressure stops being a factor on the real day.
To pass the IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 exam you need 70%, and the official registration fee is Free / No Charge. A retake is not discounted: a failed attempt means paying the full Free / No Charge again, so treat your first sitting as the expensive one. A sensible rule is to book your seat only after you are scoring comfortably above the passing mark on the ActualCollection practice tests, not just squeaking past it once.
No formal prerequisites; recommended basic knowledge of IBM analytics and midmarket sales
Eligibility rules do change from time to time, so confirm the current requirements before you register on the official exam page.
Registration for the IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 exam goes through the official channels below.
As for the delivery format, the exam is taken Online proctored / IBM Skills Gateway.
IBM points candidates toward the following training options for IBM Business Analytics Midmarket Foundational Sales Mastery Test v2.
Course work builds the foundation; question practice makes it stick. The 41 practice questions in the ActualCollection M2090-618 package let you rehearse each topic under exam-style pressure before the real thing.
Yes. ActualCollection offers a free PDF demo of the IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 material so you can judge the question quality and format before spending anything. After purchase, your license includes 365 days of free updates, and if you want to keep receiving updates after that period, renewals are available at a 50% discount.
If you take the IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 exam within 60 days of your purchase and do not pass, ActualCollection backs you with a 100% money-back guarantee. The claim must match the exam your product covers: attempts taken within 3 days of purchase are not eligible (that is too little preparation time), and neither are downloaded-but-unused products, free materials, or expired orders. The candidate name must match the payer name, and you need to submit a scanned enrollment slip plus the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Prefer not to refund? You can swap instead and receive two other exam products of equal value for free while keeping the update service on your original purchase.
Delivery itself is instant: your files are downloadable right away and emailed to you within one minute of payment. If nothing arrives within 2 hours, contact customer service. There is no limit on how many computers you may install the software on.
The official IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 syllabus is organized into 4 domains. Key areas include Midmarket Business Analytics Landscape & Trends (20%), IBM Business Analytics Midmarket Portfolio (35%), and Solution Mapping & Competitive Positioning (20%). The complete, up-to-date topic list appears in the exam topics section above; work through it line by line and flag anything you cannot yet explain in your own words.
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
What is the software growth opportunity in the Business Analytics Midmarket?
- A. The Midmarket is growing slower than the overall Business Analytics software market
- B. The Midmarket is growing faster than the overall Business Analytics software market
- C. The Midmarket is growing on par with the overall Business Analytics software market
- D. The Midmarket has not grown year over year
Correct Answer: B 🗳️
Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?
- A. I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
- B. I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
- C. I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
- D. My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
Correct Answer: B 🗳️
Which is an accurate description of the buyers in the Business Analytics Mid market?
- A. Buyers in the Midmarket are shifting toward the Line of Business.
- B. Buyers in the Midmarket are shifting toward Operations.
- C. Buyers in the Midmarket are shifting toward Information Technology.
- D. Buyers in the Midmarket are shifting toward Finance.
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?
- A. Entitlements for IBM Cognos Insight
- B. Entitlements for IBM Cognos Disclosure Management Express
- C. Entitlements for additional IBM Cognos Express users
- D. A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
Correct Answer: A 🗳️
You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
- A. Are business users able to create reports and analyze information or are they reliant on IT for this information?
- B. Can you tell me how you track the daily volume of your call centers by region and service center?
- C. How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
- D. Do you have visibility into how your suppliers are impacting your production line efficiency?
Correct Answer: A 🗳️






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