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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Key customer pain points in midmarket - Value of analytics for midmarket organizations |
| Topic 2: IBM Business Analytics Midmarket Portfolio | 35% | - IBM Cognos Express family overview - IBM Cognos Insight features and use cases - Positioning and differentiators - IBM SPSS for midmarket applications |
| Topic 3: Solution Mapping & Competitive Positioning | 20% | - Matching solutions to customer needs - Competitive differentiation - Upsell and expand scenarios |
| Topic 4: Sales Strategy & Value Proposition | 25% | - Articulating business value and ROI - Identifying qualified opportunities - Pricing, packaging and financing options - Overcoming common objections |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. What is the software growth opportunity in the Business Analytics Midmarket?
A) The Midmarket is growing slower than the overall Business Analytics software market
B) The Midmarket is growing faster than the overall Business Analytics software market
C) The Midmarket is growing on par with the overall Business Analytics software market
D) The Midmarket has not grown year over year
2. Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?
A) I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
B) I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
C) I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
D) My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
3. Which is an accurate description of the buyers in the Business Analytics Mid market?
A) Buyers in the Midmarket are shifting toward the Line of Business.
B) Buyers in the Midmarket are shifting toward Operations.
C) Buyers in the Midmarket are shifting toward Information Technology.
D) Buyers in the Midmarket are shifting toward Finance.
4. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?
A) Entitlements for IBM Cognos Insight
B) Entitlements for IBM Cognos Disclosure Management Express
C) Entitlements for additional IBM Cognos Express users
D) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
5. You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
A) Are business users able to create reports and analyze information or are they reliant on IT for this information?
B) Can you tell me how you track the daily volume of your call centers by region and service center?
C) How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
D) Do you have visibility into how your suppliers are impacting your production line efficiency?
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |






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