From a free demo to 365 days of updates and a clearly stated refund policy, ActualCollection covers every step of your Microsoft Functional Application in Microsoft Dynamics Marketing preparation in one place. Thousands of candidates in 2026 start their MB2-720 journey right here.
Microsoft MB2-720 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Related Certifications: | Microsoft Dynamics CRM certifications (legacy MB series) Microsoft Dynamics 365 Marketing Functional Consultant (legacy) |
| Available Languages: | English |
| Exam Format: | Case studies, Scenario-based questions, Multiple choice |
| Real Exam Qty: | 40-60 |
| Passing Score: | 700 (on 1000 scale) |
| Exam Price: | $165 USD (may vary by region) |
| Certificate Validity Period: | Retired |
| Exam Duration: | 120 minutes |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored exam or authorized testing center |
| Pre Condition: | Recommended knowledge of Microsoft Dynamics CRM and marketing automation concepts |
| Official Syllabus URL: | https://learn.microsoft.com/credentials/certifications/ |
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
Answers Every MB2-720 Candidate Should Read First
The Microsoft Functional Application in Microsoft Dynamics Marketing exam is the official Microsoft test registered under exam code MB2-720. Passing it earns you the Microsoft Dynamics CRM certification, a credential at the Professional level. It is also linked to the related certifications: Microsoft Dynamics 365 Marketing Functional Consultant (legacy), Microsoft Dynamics CRM certifications (legacy MB series). Microsoft exams are valued because they test job-ready skills, so a passing score here carries real weight on a resume.
The Microsoft Functional Application in Microsoft Dynamics Marketing exam includes 40-60 questions to be completed within 120 minutes. Do the pacing math before exam day: with that many items on the clock, you need a steady rhythm and the discipline to flag a hard question and move on instead of stalling. Two or three full timed sessions with the ActualCollection test engine will show you exactly what that pace feels like, so time pressure stops being a factor on the real day.
To pass the Microsoft Functional Application in Microsoft Dynamics Marketing exam you need 700 (on 1000 scale), and the official registration fee is $165 USD (may vary by region). A retake is not discounted: a failed attempt means paying the full $165 USD (may vary by region) again, so treat your first sitting as the expensive one. A sensible rule is to book your seat only after you are scoring comfortably above the passing mark on the ActualCollection practice tests, not just squeaking past it once.
Recommended knowledge of Microsoft Dynamics CRM and marketing automation concepts
Eligibility rules do change from time to time, so confirm the current requirements before you register on the official exam page.
Yes. ActualCollection offers a free PDF demo of the Microsoft Functional Application in Microsoft Dynamics Marketing material so you can judge the question quality and format before spending anything. After purchase, your license includes 365 days of free updates, and if you want to keep receiving updates after that period, renewals are available at a 50% discount.
If you take the Microsoft Functional Application in Microsoft Dynamics Marketing exam within 60 days of your purchase and do not pass, ActualCollection backs you with a 100% money-back guarantee. The claim must match the exam your product covers: attempts taken within 3 days of purchase are not eligible (that is too little preparation time), and neither are downloaded-but-unused products, free materials, or expired orders. The candidate name must match the payer name, and you need to submit a scanned enrollment slip plus the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Prefer not to refund? You can swap instead and receive two other exam products of equal value for free while keeping the update service on your original purchase.
Delivery itself is instant: your files are downloadable right away and emailed to you within one minute of payment. If nothing arrives within 2 hours, contact customer service. There is no limit on how many computers you may install the software on.
The official Microsoft Functional Application in Microsoft Dynamics Marketing syllabus is organized into 6 domains. Key areas include Configure Microsoft Dynamics Marketing (20%), Analytics and Reporting (10%), and Integration with Microsoft Dynamics CRM (10%). The complete, up-to-date topic list appears in the exam topics section above; work through it line by line and flag anything you cannot yet explain in your own words.
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
How can you prevent users from downloading the files that are stored in a library?
- A. Turn on the Restrict download option when creating the library.
- B. Turn off download permissions for each file in the library for all users.
- C. Turn on the Restrict download option for each file in the library.
- D. Turn off download permissions for the library for all users.
Correct Answer: B 🗳️
You create an event in Microsoft Dynamics Marketing.
Which date range specifies the period during which contacts can register for the event?
- A. exhibit start and end dates
- B. event start and end dates
- C. item start and end dates
- D. registration start and end dates
Correct Answer: B 🗳️
You generate a Microsoft SQL Server Reporting Services (SSRS) report in Microsoft Dynamics Marketing.
You plan to export the report.
Which two file types can you export the report as? Each correct answer presents a complete solution.
- A. PDF file
- B. Microsoft Excel workbook
- C. XML file
- D. Microsoft Word document
Correct Answer: A,C 🗳️
You need to track the current year s expenses related to public relations (PR). The annual PR budget is $100,000.
Which two actions should you perform? Each correct answer presents part of the solution.
- A. Create a budget worksheet that tracks PR expenses and enter $100,000 for the current year.
- B. Create an estimate for the current year.
- C. Create a budget workbook for the current year.
- D. Create a budget line item that tracks PR expenses and enter $100,000 for the current year.
Correct Answer: B,D 🗳️
Which trigger can you define that is specific to a landing page activity in a marketing campaign?
- A. Email Opened
- B. Email Link Clicked
- C. User Attended
- D. User Registered
Correct Answer: D 🗳️






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