Exam blueprints shift, and last season's study guide quietly turns into a liability. That is why ActualCollection refreshes its 85 Facebook Meta Certified Digital Marketing Associate practice questions on a continuous basis and includes 365 days of free updates with every 2026 purchase.
Facebook 100-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Meta Certified Digital Marketing Associate Exam |
| Exam Number: | 100-101 |
| Real Exam Qty: | 46–50 |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 90 minutes |
| Related Certifications: | Meta Certified Media Measurement Specialist Meta Certified Creative Strategy Professional |
| Certificate Validity Period: | 24 months |
| Exam Price: | $49 USD |
| Passing Score: | 700 out of 1000 |
| Available Languages: | German, Portuguese, French, Spanish, Italian, English |
| Recommended Training: | Meta Blueprint Free Learning Path |
| Exam Registration: | Meta Blueprint Official Registration Certiport Scheduling |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or in-person at authorized Certiport/Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; recommended for entry-level marketers, students, and business owners |
| Official Syllabus URL: | https://www.facebookblueprint.com/business/learn/certification/exams/100-101-exam |
Facebook 100-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Advertising Fundamentals | 25% | - Ad formats and creative best practices - Campaign structure and objectives - Targeting and audience types - Budgeting, scheduling and bidding |
| Reporting and Measurement | 15% | - Basic attribution concepts - Interpret results and optimize - Key performance metrics |
| Value of Meta Technologies | 15% | - Overview of Meta platforms - Business benefits of Meta marketing solutions |
| Establish Business Presence | 20% | - Create and manage Meta Business Account - Configure Ad Account and Meta Pixel - Set up Facebook Page, Instagram Business Account |
| Create and Manage Ads | 25% | - Build campaigns in Ads Manager - Placement and delivery options - Privacy policies and ad guidelines |
Your Facebook Meta Certified Digital Marketing Associate Questions, Answered
Facebook Meta Certified Digital Marketing Associate is an official Meta (formerly Facebook) exam, registered under the code 100-101. A passing score earns you the Meta Certified Digital Marketing Associate certification, positioned at the Associate level. The credential also connects to Meta Certified Media Measurement Specialist, Meta Certified Creative Strategy Professional, so it can anchor a broader certification path. Because Meta (formerly Facebook) designs its exams around real job tasks, holding this certification signals practical skill rather than memorized theory.
Candidates face 46–50 questions inside a 90 minutes window on the Facebook Meta Certified Digital Marketing Associate exam. That ratio leaves little slack, which is why pacing deserves as much practice as the content itself. Learn to budget your minutes, park stubborn questions instead of wrestling them, and rehearse under a real clock: a few timed runs in the ActualCollection test engine will make the official time limit feel routine rather than threatening.
The passing bar for Facebook Meta Certified Digital Marketing Associate is set at 700 out of 1000, and registering for the exam officially costs $49 USD. There is no reduced price for a second try: fail, and you pay $49 USD in full again. That makes honest self-testing the cheapest insurance available, so hold off on booking until your ActualCollection practice scores sit clearly above the passing line, attempt after attempt.
No mandatory prerequisites; recommended for entry-level marketers, students, and business owners
Vendor policies are revised from time to time, so double-check the eligibility details before registering on the official exam page.
Sign-up for the Facebook Meta Certified Digital Marketing Associate exam is handled through the official registration channels listed here.
One practical detail: the exam is delivered Online proctored or in-person at authorized Certiport/Pearson VUE test centers, so plan your logistics accordingly.
Meta (formerly Facebook) recommends the following training resources for candidates working toward Facebook Meta Certified Digital Marketing Associate.
Training gives you the theory, but repetition locks it in. Pair any course with the 85 practice questions in the ActualCollection 100-101 package and you will know exactly how each topic shows up on exam day.
Absolutely. A free PDF demo of the Facebook Meta Certified Digital Marketing Associate questions is available at ActualCollection, so you can inspect the quality and formatting before any money changes hands. Once you buy, updates are free for 365 days, and when that period runs out you can extend the update service at 50% off the regular price.
ActualCollection offers a 100% money-back guarantee with specific conditions. If you take the Facebook Meta Certified Digital Marketing Associate exam within 60 days of purchase and fail, you may claim a full refund, provided the exam matches your product. Sitting the exam within 3 days of purchase disqualifies a claim, as do downloaded-but-unused products, free materials, and expired orders; the candidate name must also match the payer name. To file, submit a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and the claim is processed within 7 days. If you prefer, you can skip the refund and instead receive two other exam products of equal value at no charge while keeping the update service on your original purchase.
As for delivery: it is immediate. Your files become downloadable the moment payment completes and are also emailed to you within one minute. If nothing shows up within 2 hours, contact customer service. You may install the software on an unlimited number of computers.
Facebook Meta Certified Digital Marketing Associate is divided into 5 official domains. Among the headline areas are Reporting and Measurement (15%), Establish Business Presence (20%), and Value of Meta Technologies (15%). Scroll up to the exam topics section for the full breakdown, and use it as a checklist: any line you cannot confidently explain deserves another round of practice.
Facebook Meta Certified Digital Marketing Associate Sample Questions:
Question 1
After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta pixel?
A. FacebookApp Shops
B. Phone number
C. Instagram business account
D. Website
Question 2
An advertiser wants their ads to cover the full mobile screen because they believe this will be engaging.
Which placement should they use?
A. Facebook Marketplace
B. Instagram Explore
C. Messenger Stones
D. Facebook Feed
Question 3
Which two targeting features are available at the Ad Set level? (Choose 2)
A. Optimizations
B. Bid Strategy
C. Target Audience
D. Placements
Question 4
An advertiser initially creates a Conversions objective campaign and optimizes for landing page views. The advertiser then decides to increase the budget.
Which change might the advertiser observe when using the estimated daily results tool?
A. Estimated reach increases
B. Estimated conversions decrease
C. Estimated clicks decrease
D. Estimated impressions increase
Question 5
How does the ad auction determine which ad to show to the intended audience?
A. By maximizing value for both people and businesses
B. By comparing the historic performances of advertisers
C. Based on the highest bidding price
D. Based on predicted engagement rate
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: C,D | Question 4 Answer: B | Question 5 Answer: A |





