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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Which one is Marketing Cloud Account Engagement Video Connector

A) YouTube
B) Wistia
C) Dailymotion
D) Vimeo

2. Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A) Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
B) Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
C) Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
D) Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

3. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
B) Use the Salesforce "Add to Nurture" button.
C) Use the Salesforce Mobile App "Send an Email" button.
D) Use the Salesforce Mobile App "Add to Nurture" button.

4. LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A) Build dynamic list add criteria as Contact as blank add action as notify assigned user
B) Build automation rules add criteria as Contact as blank add action as notify assigned user
C) Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
D) Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

5. During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A) Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
B) CNAME > Email Authentication > Email templates > Lists > Engagement program
C) Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
D) CNAME > Salesforce connector > Email Templates > Lists > Engagement program

Solutions: