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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A) Scheduled Automation
B) Triggered Automation
C) Wait Activity

2. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A) Remove old tracking results on a regular basis to declutter the results list.
B) Create folders in My Tracking and select where to send results when sending an email.
C) Give emails unique names so they are easier to find in the tracking sends tab.

3. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

A) Automation studio and Query Activity
B) Journey Builder and Engagement Split
C) Salesforce CDP and Einstein Engagement Scoring

4. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) 'Update Email Now' needs to be applied to each email.
B) The email must be recreated using the updated template.
C) The template must be approved before updates are reflected.

5. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

A) Auto Suppression List
B) Triggered Send Managed Lists
C) Global Unsubscribe List

Solutions: