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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

A) Bounce Rate
B) Influenced Revenue
C) Click Through Rates
D) List Growth Rates

2. Which strategy will improve email deliverability? (Choose 3)

A) Purge old or inactive email addresses
B) Encourage subscribers to add the company's sending domain to their address books
C) Authenticate email to distinguish it from spammers
D) Purchase lists from companies that guarantee users have opted in
E) Ensure the spam complaint rate is between 1% and 3%

3. NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers

A) Use inline CSS styling on all HTML elements
B) Use a Basic, Empty or Themed Template in Content Builder
C) Include @media query CSS in the email
D) Include style="display:block" on all images

4. Where can a filtered data extension by manually refreshed? Select 2

A) Data Extension folder listing
B) User-initiated send definition
C) Data Extension details page
D) Send Email wizard

5. What is a true statement about Automation Studio?

A) When multiple activities are in a single step, the activities are executed one at a time
B) A workflow is comprised of steps, and within each step are activities
C) There is a limit to the number of activities and steps that can be placed in a workflow
D) Activities supported in Automation studio must first be defined in the Email Application

Solutions: