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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which option will help your client identify which categories get the most data?

A) Generate the Site Hits Report.
B) Review the cookie inventory.
C) Remove or hide unused categories.
D) Request an Inventory Report from their account manager.
E) Enable taxonomy permissioning.

2. Identify the dependencies and data sources for a local campaign.

A) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
B) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
C) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
D) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
E) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

3. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Prospecting
B) Media validation
C) Site Side Optimization
D) Frequency capping

4. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent more likely to be in the category than the average user in the selected universe.
B) The user is 17 times more likely to be in the category than the average user in the selected universe.
C) The user is 17 percent as likely to be in the category than the average user in the selected universe.
D) The user is 1/17 as likely to be in the category than the average user in the selected universe.

5. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
C) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
D) The audience structure creates a Boolean OR, where a user having either category can be targeted.

Solutions: