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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
| Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Privacy, Governance, and Data Compliance | - Data privacy principles - User consent and governance controls |
| Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
- A. Unsampled reports can be emailed automatically to users, and sampled reports cannot.
- B. Unsampled reports can be recorded as snapshots, and sampled reports cannot.
- C. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
- D. Sampled reports can be run on smaller audience sizes than unsampled reports.
Correct Answer: B,C 🗳️
Which of the following strategies exhibits Oracle DMP data scoping best practices?
- A. Collect and store only online interactions, as the DMP is an online platform.
- B. Collect all data, regardless of granularity, to manage it within the DMP.
- C. Collect only personally-identifiable information, to correlate it within the DMP.
- D. Collect strategic data points, designed to identify customer engagement.
Correct Answer: D 🗳️
Which of the following is a real world use case for a search campaign?
- A. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
- B. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
- C. Ensure customers receive relevant offerings when landing on the site page.
- D. Leverage the device-bridging technology to find users across their devices.
- E. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
Correct Answer: E 🗳️
Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
- A. Classify user actions based on products and offerings.
- B. Classify user actions based on broad categories.
- C. Classify user actions based on popularity of products.
- D. Classify user actions based on the customer lifecycle.
Correct Answer: A 🗳️
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. Global DMP nerve center
- B. Global template with local nuances
- C. A single seat shared by all regions
- D. Full agency control
- E. Horizontal regional empowerment
Correct Answer: C 🗳️
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