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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Desktop and mobile web sites
B) Native apps using BlueKai SDKs without web view
C) Hybrid apps using a web view
D) Native apps using BlueKai SDKs using web view
E) OTT box without web view

2. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per 1,000 impressions basis.
B) This model allows clients to purchase data on a cost per category agreement.
C) This model allows clients to purchase data based on the overall win rate of the campaign.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.

3. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
B) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
C) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
E) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".

4. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Prospecting
B) Media validation
C) Site Side Optimization
D) Frequency capping

5. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Current State
B) Update Frequency
C) Benefit
D) Use of Categories
E) Classification Rules
F) Strategy

Solutions: