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AD0-E202 credential delivers higher earning potential and increased promotion opportunities because it shows a good understanding of manage topologies cadences.
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Who should take the AD0-E202 exam
AD0-E202 exam has been designed for the following Target Audience:
- UI analysts
- Digital analysts
- Conversion/optimization specialists
- Product owners and managers
- Digital marketers
- Business consultants
- Business analysts
- Data analysts
- Web analysts
- Media/marketing analysts
There is a minimum skill set required before appearing for AD0-E202 exam:
- Has an awareness of the integration of Adobe Analytics with other Adobe solutions
- Has a basic understanding of how digital analytics is filtering/structuring data
- Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
- Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
- Has at least one year of Adobe Analytics hands-on experience
- Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
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Adobe AD0-E202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Collection and Implementation Basics | - Tracking fundamentals
|
| Topic 2: Adobe Analytics Fundamentals | - Adobe Analytics interface and navigation
|
| Topic 3: Reporting and Analysis | - Reporting tools
|
| Topic 4: Segmentation and Attribution | - Attribution models
|





