Marketing-Cloud-Account-Engagement-Specialist Self-Study Guide for Becoming an Salesforce Marketing Cloud Account Engagement Specialist Expert
Marketing-Cloud-Account-Engagement-Specialist Study Guide Realistic Verified Marketing-Cloud-Account-Engagement-Specialist Dumps
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:
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NEW QUESTION # 18
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
- A. The email will send on Monday at 10am.
- B. The email will send on Saturday at 10am.
- C. The email will send immediately.
- D. The email will not send.
Answer: A
Explanation:
Explanation
If business hours are enabled for an engagement studio program, any email steps will be executed only during the specified hours. If a prospect enters an email step outside of the business hours, the email will be queued until the next business hour. Therefore, if a prospect enters a Send Email step at 4:30pm on Friday, and the business hours are Monday-Friday from 10am-4pm, the email will be sent on Monday at 10am
NEW QUESTION # 19
Which three activities would make a prospect active?
Choose 3 answers
- A. Opening a Marketing Cloud Account Engagement email
- B. Clicking on a custom redirect
- C. Submitting a Marketing Cloud Account Engagement form
- D. visiting a Marketing Cloud Account Engagement-tracked page
- E. Sending an email to their assigned user
Answer: B,C,D
Explanation:
The following activities would make a prospect active in Marketing Cloud Account Engagement:
Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.
Clicking on a custom redirect, which tracks the prospect's engagement with external links or downloadable content.
Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website. Reference: [Marketing Cloud Account Engagement Prospect Activities]
NEW QUESTION # 20
What HML merge field should be included in an email to allow prospects to manage their email preferences?
- A. {{OptOut}} or [{EmailPreferenceCenter}}
- B. {{Unsubscribe}} or {{Opt_Out}}
- C. {{Unsubscribe}} or {{EmailPreferenceCenter}}
- D. {{OptOut}} or {{ReportSpam}}
Answer: A
Explanation:
The HML merge field that should be included in an email to allow prospects to manage their email preferences is {{OptOut}} or {{EmailPreferenceCenter}}. The {{OptOut}} merge field inserts a link that allows prospects to opt out of receiving emails from the sender. The {{EmailPreferenceCenter}} merge field inserts a link that allows prospects to choose which types of emails they want to receive from the sender. The {{Unsubscribe}} merge field is not valid in HML, as it is only used in PML. The {{ReportSpam}} merge field is not recommended, as it can negatively affect the sender's reputation. The {{Opt_Out}} merge field is not valid in HML, as it uses an underscore instead of a camel case1. Reference: 1: HML Merge Fields
NEW QUESTION # 21
What is one way a sales rep can convert a visitor to a prospect?
- A. The sales rep walks the visitor through a demo.
- B. The sales rep manually associates the visitor with a prospect.
- C. The sales rep gives the visitor a phone call.
- D. The sales rep increases the visitor s score to 100.
Answer: B
Explanation:
One way a sales rep can convert a visitor to a prospect is by manually associating the visitor with a prospect. A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A sales rep can use the [Visitor Activity page] in Marketing Cloud Account Engagement to see the visitors who have interacted with your website, and manually associate them with a prospect if they have an email address. This will convert the visitor to a prospect and allow the sales rep to follow up with them. The other options are not ways to convert a visitor to a prospect. Giving the visitor a phone call, increasing the visitor's score, or walking the visitor through a demo are ways to engage with a prospect, but they do not identify the visitor's email address or associate them with a prospect.
NEW QUESTION # 22
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
- A. The information in Salesforce will override the information in Marketing Cloud Account Engagement
- B. All information will be kept, which may result in two records for one person
- C. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5 - D. The information in Marketing Cloud Account Engagement will override the information in Salesforce
Answer: A
Explanation:
Explanation
By default, if the information in Salesforce differs from the information in Marketing Cloud Account Engagement, the information in Salesforce will override the information in Marketing Cloud Account Engagement. This means that Salesforce is the master source of truth for most fields, and any changes made in Salesforce will overwrite the values in Marketing Cloud Account Engagement. However, this behavior can be customized for each field in Marketing Cloud Account Engagement, by choosing one of the following options:
Use Marketing Cloud Account Engagement's value, Use Salesforce's value, or Use the most recently updated record. You can also prevent a field from syncing at all by choosing Do not sync. For more details -> 45
NEW QUESTION # 23
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
- A. Marketing Cloud Account Engagement form
- B. Marketing Cloud Account Engagement tracking code
- C. Custom redirects
- D. Page actions
Answer: C
Explanation:
Explanation
The best way to track the number of visitors who access a file on a web page that the company does not own on the company website is to use custom redirects. Custom redirects are used to track links such as banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Link clicks appear as activity on a prospect's record. Page actions (A) are not a valid option, as they are used to track and automate actions based on a prospect's page views, not link clicks. Account Engagement form (B) is not a valid option, as it is used to capture and update prospect information, not track link clicks. Account Engagement tracking code (D) is not a valid option, as it is used to track and cookie visitors on the company website, not on a third-party site. References: Custom Redirects
NEW QUESTION # 24
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
- A. Profile
- B. Automation Rule
- C. Marketing Cloud Account Engagement Score
- D. Dynamic List
Answer: A,B
Explanation:
Explanation
According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either. References: [Salesforce documentation]
NEW QUESTION # 25
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
- A. Bing
- B. Google AdWords
- C. Yahoo
- D. All of the Above
Answer: B
Explanation:
Explanation
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
NEW QUESTION # 26
Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?
- A. Activity trigger
- B. Landing page trigger
- C. Form trigger
- D. Custom redirect trigger
Answer: B
Explanation:
A trigger step is a type of step in an Engagement Studio program that allows marketers to check whether a prospect has completed a specific activity, such as submitting a form, clicking a link, or opening an email. The trigger step that a user would place in an Engagement Studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page is a landing page trigger. A landing page trigger checks whether a prospect has viewed or submitted a landing page that is hosted by Marketing Cloud Account Engagement. A custom redirect trigger, a form trigger, or an activity trigger are not suitable for looking for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page, as they either check for different types of activities, or require a different type of form or landing page3. Reference: 3: Engagement Studio Triggers
NEW QUESTION # 27
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?
- A. Once converted, this information shows on the account record and not the contact.
- B. The administrator needs to create lookup fields on the contact to see this from the lead.
- C. The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
- D. Marketing Cloud Account Engagement only shows this information on the lead record.
Answer: C
Explanation:
According to the Salesforce documentation, the issue of none of the lead's Marketing Cloud Account Engagement information (score/grade) transferring over when Jim, a sales manager, converted a lead to a contact in Salesforce can be addressed by making sure that the administrator has mapped the lead fields to the contact fields in Salesforce. A field mapping is a feature that allows users to sync the data between Marketing Cloud Account Engagement and Salesforce fields, such as name, email, score, or grade. A field mapping can be configured by the administrator in the connector settings, and it can be customized for different objects, such as leads, contacts, or accounts. When a lead is converted to a contact in Salesforce, the Marketing Cloud Account Engagement information (score/grade) should transfer over to the contact record, as long as the lead fields and the contact fields are mapped correctly in the connector settings. If the fields are not mapped correctly, the Marketing Cloud Account Engagement information (score/grade) will not transfer over, and the contact record will not reflect the Marketing Cloud Account Engagement data. Therefore, the administrator needs to make sure that the lead fields and the contact fields are mapped correctly in the connector settings, and that the sync between Marketing Cloud Account Engagement and Salesforce is working properly. Marketing Cloud Account Engagement only showing this information on the lead record, this information showing on the account record and not the contact, or the administrator needing to create lookup fields on the contact to see this from the lead are not the correct ways to address the issue of none of the lead's Marketing Cloud Account Engagement information (score/grade) transferring over when Jim, a sales manager, converted a lead to a contact in Salesforce, as they are either inaccurate, irrelevant, or unnecessary options for the field mapping or the data sync. Reference: Salesforce documentation
NEW QUESTION # 28
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
- A. The field Is created and added to the form in Engagement Studio.
- B. The field Is created as a default account field in the form editor.
- C. The field is created as a custom prospect field in the form editor.
- D. The field is created as a custom prospect field on the Prospect Fields page.
Answer: C
Explanation:
Explanation
The statement that accurately describes how to create a new field for a Marketing Cloud Account Engagement form is that the field is created as a custom prospect field in the form editor. A custom prospect field is a type of field that allows marketers to collect and store information about prospects that is not available in the default fields. A custom prospect field can be created in the form editor, which is a tool that allows marketers to design and customize forms. The field is not created and added to the form in Engagement Studio, as a custom prospect field on the Prospect Fields page, or as a default account field in the form editor, as these are either different tools, different types of fields, or different places to create fields. References: : Create a Custom Prospect Field
NEW QUESTION # 29
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
- A. Landing page without a form
- B. Email template with a form embedded into the HTML
- C. Landing page with a form handler
- D. Landing page with a form
Answer: A
Explanation:
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. Reference: 3: [Landing Pages and Forms]
NEW QUESTION # 30
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers
- A. Contact records
- B. Case records
- C. Account records
- D. Opportunity records
- E. Lead records
Answer: A,E
Explanation:
Explanation
By default, Marketing Cloud Account Engagement writes to two objects in Salesforce: contact records and lead records. These are the two objects that store information about individual prospects in Salesforce.
Marketing Cloud Account Engagement syncs with these objects based on the email address field, which is the unique identifier for prospects. Marketing Cloud Account Engagement can create new contact or lead records in Salesforce, or update existing ones, depending on the sync settings and rules. Marketing Cloud Account Engagement does not write to case records, opportunity records, or account records by default, but it can read from them and use their information for segmentation and reporting purposes. References Marketing Cloud Account Engagement and Salesforce Sync Behavior
NEW QUESTION # 31
LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers
- A. Display other fields in this form based on the value of this field
- B. Do not prefill
- C. Always display even if previously completed
- D. Maintain the initial value upon subsequent form submissions
Answer: C,D
Explanation:
Explanation
According to the Salesforce documentation, the two form field options that should be enabled to make the
"Comments" field visible and empty every time a prospect returns to one of the forms are: B) Always display even if previously completed, and C) Maintain the initial value upon subsequent form submissions. The Always display even if previously completed option ensures that the field is not hidden or pre-filled with the previous value when the prospect revisits the form. The Maintain the initial value upon subsequent form submissions option ensures that the field is not overwritten with the new value when the prospect submits the form again. These two options combined will make the field appear as visible and empty every time the prospect returns to the form. The Do not prefill option will prevent the field from being pre-filled with the prospect's information from Marketing Cloud Account Engagement or Salesforce, but it will not prevent the field from being pre-filled with the previous value from the same form. The Display other fields in this form based on the value of this field option will create a dependent field that will show or hide other fields based on the value of the "Comments" field, but it will not affect the visibility or emptiness of the "Comments" field itself. References: Salesforce documentation
NEW QUESTION # 32
What report allows you to see how successful or active a form has been on your site?
- A. None of the above
- B. Landing Page reports
- C. Campaign reports
- D. Conversion reports
- E. Form reports
Answer: E
Explanation:
Form reports show the performance and activity of your Marketing Cloud Account Engagement forms, which are web forms that capture prospect information. You can use form reports to see how many prospects have viewed, completed, or started but not completed your forms, as well as the conversion rate and average time to complete. You can also drill down into individual form submissions and view the prospect's details and activities. Reference: [Form Reports], [View Form Reports]
NEW QUESTION # 33
New prospects match a dynamic lists rule criteri
a. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?
- A. The prospects are added to the program, but wait for a user to manually select them to process.
- B. The prospects remain on the list, but are NOT added to the program until the next day.
- C. The prospects are added to the program and automatically start processing through the program.
- D. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
Answer: C
Explanation:
The correct answer is that the prospects are added to the program and automatically start processing through the program. This is because dynamic lists are constantly updated based on the criteria that you define, and if a dynamic list is used as a recipient list on an engagement studio program, any new prospects that match the criteria will be added to the program as soon as they are synced to Marketing Cloud Account Engagement. They will not wait for the program to be paused, restarted, or manually selected. They will start from the first step of the program and follow the path according to their actions and rules
NEW QUESTION # 34
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Use a dynamic list to use as a recipient list on an email send.
- B. Send using a segmentation rule.
- C. Send using the form's completion actions.
- D. Send using an engagement program.
Answer: C
Explanation:
Explanation
The best way to have a thank you email sent after the form on the "Contact Us" page is submitted is to send it using the form's completion actions. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. You can also use completion actions to send autoresponder emails, which are emails that are automatically sent to a prospect after they complete an activity. Autoresponder emails can be used to thank your prospects, confirm their actions, or provide them with additional information or content. To send a thank you email using the form's completion actions, you need to go to Marketing > Forms > Forms > Contact Us > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.
NEW QUESTION # 35
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
- A. Day 0
- B. Day 5
- C. Day 3
- D. Day 4
Answer: C
Explanation:
Explanation
According to the Engagement Studio FAQ, when a program is paused, the prospects in the program are also paused and their wait times are not affected. Therefore, when the program is restarted, the prospects resume from where they left off. In this case, the prospect was on day 3 of a 5-day wait time when the program was paused, so they will be on day 3 when the program is restarted.
NEW QUESTION # 36
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?
- A. Email
- B. Emails not from ISPs and free email providers
- C. Text
- D. Email with valid server
Answer: B
Explanation:
The recommended data format for the email field to ensure that only a prospect's company email address with the format of ''[email protected]" is captured on their form is "Emails not from ISPs and free email providers". This option will validate that the email address entered by the prospect is not from a common internet service provider (ISP) or a free email provider, such as Gmail, Yahoo, or Hotmail. This option will help you filter out personal or invalid email addresses and capture more accurate and qualified leads
NEW QUESTION # 37
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
- A. Lead Accounts
- B. Contact Accounts
- C. Persons Accounts
Answer: B
Explanation:
By default, Marketing Cloud Account Engagement will sync with contact accounts in Salesforce. Contact accounts are the standard account type in Salesforce, where each account can have multiple contacts related to it. Marketing Cloud Account Engagement can sync with contact accounts and their related contacts, leads, and opportunities. However, Marketing Cloud Account Engagement can also sync with person accounts in Salesforce, if they are enabled in your org. Person accounts are a special account type in Salesforce, where each account is also a contact. Marketing Cloud Account Engagement can sync with person accounts and their related opportunities, but not with leads. To sync with person accounts, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement. For more details -> 121314
NEW QUESTION # 38
A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?
- A. List Email report
- B. Form report
- C. Email Template report
- D. Autoresponder report
Answer: D
Explanation:
To review the deliverability statistics for an autoresponder email sent in response to a form submission in Pardot, the appropriate report to consult is the Autoresponder report. This report provides specific metrics on the performance of autoresponder emails, including delivery rates, open rates, click-through rates, and any bounces. Unlike generic form reports or list email reports, the Autoresponder report focuses on the emails triggered automatically after a form is completed, providing detailed insights relevant to these specific interactions.
NEW QUESTION # 39
How many times does a segmentation rule run?
- A. Once, as soon as the user completes the rule creation process.
- B. As many times as the user specifies when they create the rule.
- C. Continuously, whenever new prospects are created.
- D. Up to five times., as long as the user enables the repeat setting.
Answer: A
Explanation:
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date. A segmentation rule does not run continuously, up to five times, or as many times as the user specifies when they create the rule1. Reference: 1: Segmentation Rules
NEW QUESTION # 40
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