Pass CIW 1D0-623 Exam Info and Free Practice Test
New 2022 Latest Questions 1D0-623 Dumps - Use Updated CIW Exam
CIW 1D0-623 Exam Syllabus Topics:
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NEW QUESTION 15
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?
- A. Live streaming
- B. Business blog
- C. Micro blog
- D. Webinar
Answer: C
NEW QUESTION 16
Which of the following is a benefit of social media auditing?
- A. Focus efforts on only the most important social media sites.
- B. Maintain a specific style and tone in future social media posts.
- C. Prevent bad data from entering the campaign decision making process.
- D. Compare your social media presence to your competitors.
Answer: D
NEW QUESTION 17
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Implement regular reviews ofoutbound communications
- B. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
- D. Provide training for all employees in the company regarding legal and regulatory compliance
Answer: C
NEW QUESTION 18
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. return on engagement (ROE)
- B. market repositioning
- C. executive buy-in.
- D. corporate reorganization
Answer: C
NEW QUESTION 19
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Data exploration
- B. Decision science
- C. Performance management
- D. Social analysis
Answer: A
NEW QUESTION 20
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Conversion attribution
- B. Total revenue earned
- C. Cost per click
- D. Click-through rates
Answer: D
NEW QUESTION 21
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
- B. Define strategies, implement; monitor and adjust; listen and analyze
- C. Implement, monitor and adjust.
- D. Implement, monitor and adjust, listen and analyze.
Answer: A
NEW QUESTION 22
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
- A. Paid advertising
- B. Banner advertising
- C. Organic advertising
- D. Viral advertising
Answer: C
NEW QUESTION 23
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Encourage the frequent posters to contribute more.
- B. Offer free yarn skeins to first time posters.
- C. Create instructional videos of previously posted projects.
- D. Cross post new projects from a quiters group.
Answer: B
NEW QUESTION 24
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- B. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
- C. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
- D. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
Answer: A
NEW QUESTION 25
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Hire an outside company to take over customer communications on current social media platforms.
- B. Start live streaming videos of exercise classes to encourage more people to join.
- C. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- D. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
Answer: D
NEW QUESTION 26
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you keep the cost of purchasing social media ads to a minimum.
- B. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
- C. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- D. Helps you identify the demographics of your current audience.
Answer: C
NEW QUESTION 27
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowsouring
- B. crowdrising.
- C. crowshapping
- D. crowfunding
Answer: A
NEW QUESTION 28
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data transformation
- B. Evaluation and interpretation
- C. Data mining and patterning
- D. Target data preprocessing
Answer: D
NEW QUESTION 29
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- C. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- D. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
Answer: C
NEW QUESTION 30
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Confidence the combined data had insufficient certainty.
- B. Context; most if the posts were complaints about product performance.
- C. Choice the company used an inadequate data analysis system
- D. Complexity, data from multiple sources was poorly matched and imprecise.
Answer: B
NEW QUESTION 31
A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?
- A. Identify the most common characteristicsof their followers and select the platform that best targets them.
- B. Select the best possible graphic designer to create eye-catching, compelling advertisements.
- C. Compare the advertising rates of multiple platforms and choose the least expensive one
- D. Consolidate the multiple platforms, by migrating users into one network.
Answer: B
NEW QUESTION 32
An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.
- A. Engagement
- B. Impression.
- C. Reach
- D. Exposure
Answer: A
NEW QUESTION 33
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
- A. Evaluate the click through rates to your Web site.
- B. Repeal the same posts over and over.
- C. Create compelling ads and promote well-received organic posts.
- D. Address posts to the entire platform audience.
Answer: C
NEW QUESTION 34
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Ignore the other sites because his primary audience does not participate on them.
- B. Create placeholder pages that redirect visitors to his Web site or other social media sites.
- C. Hire someone to create and maintain his online presence on other social media sites.
- D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
Answer: B
NEW QUESTION 35
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. The 80/20 rule
- B. Promotion, sharing, and engagement
- C. The 90/9/1 rule.
- D. Reach, relevance, and resonance.
Answer: B
NEW QUESTION 36
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Set goals
- B. Identify the target audience
- C. Listen and analyze
- D. Define strategies
Answer: B
NEW QUESTION 37
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