[Sep-2023] Salesforce Marketing-Cloud-Developer Exam Basic Questions With Answers [Q15-Q30]

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[Sep-2023] Salesforce Marketing-Cloud-Developer Exam: Basic Questions With Answers

New 2023 Realistic Free Salesforce Marketing-Cloud-Developer Exam Dump Questions and Answer


To be eligible for the Salesforce Marketing-Cloud-Developer exam, candidates must have experience working with the Marketing Cloud platform and should have a solid understanding of the various features and functionalities of the platform. They should also have a good understanding of programming languages such as HTML, CSS, and JavaScript, as well as experience with server-side scripting languages such as PHP and Python.


Registration procedure of the Marketing Cloud Developer Certification Exam

  • Select a test center.
  • If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
  • Check the accuracy of the exam and the details of the program, click Pay.
  • Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
  • Login to the Webassessor at www.webassessor.com salesforce. If you don't already have an exam profile in Webassessor, you need to create one.
  • If you selected the supervised on-site exam:
  • Click on Submit
  • Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
  • Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
  • You will be sent an email confirming the purchase and registration.
  • Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.

 

NEW QUESTION # 15
A developer wants to include an AMPscript if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?

  • A. %%[IF @level == 'premier' THEN SET @message = You are premier member
  • B. '" ENDIF]%% %%=v(message)=%%%%=IF(@level IS 'premier', Upgrade to premier now! You are a premier member%%=IIF(@level = 'premier', 'You are a premier member!', Upgrade to premier now!
  • C. %%=IIF @level == premier, You are a premier member" Upgrade to premier now!
  • D. " ENDIF IF @level == 'premier' THEN SET @message = 'Upgrade to premier now
  • E. %%IF(@level == 'premier') THEN 'Upgrade to premier now!' ELSE 'You are a premier member' ENDIF]%%

Answer: B


NEW QUESTION # 16
Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels.
What should be recommended5

  • A. Mobile ID
  • B. Contact Key
  • C. Email Address
  • D. Subscriber ID

Answer: B


NEW QUESTION # 17
A developer is configuring a File Drop Automation and wants to use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.
Which two configurations should be used for the automation to successfully start? Choose 2 answers

  • A. %%Month%%%%Day%%
  • B. %%MMMMdd%%
  • C. Begins With operator
  • D. Ends With operator

Answer: A,C


NEW QUESTION # 18
Which aspect should a developer consider before creating an Server-to-Server Installed Package and associated API Integration i* Marketing Cloud?

  • A. Using an Installed Package, APIs will have access to resources in all Business Units.
  • B. Scope (Permissions) must be specifically granted when creating an API Integration component inside an Installed Package.
  • C. Scope (Permissions) will be granted based on the User who is creating the Installed Package.

Answer: B


NEW QUESTION # 19
A developer wants to retrieve daily JSON data from a customer's API and write it to a data extension for consumption in Marketing Cloud at a later time.
What set of Server-Side JavaScript activities should the developer use?

  • A. Platform.Function.HTTPGe(); Platform.Function.Stringify(); Platform.Response.Write();
  • B. Platform.Function.HTTPGet(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();
  • C. Platform.Function.InvokeRetrievef); Platform.Function.Stringify(); Platform.Function.UpsertDE();
  • D. Platform.Function.InvokeRetrieve(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();

Answer: C


NEW QUESTION # 20
A customer wants a list of subscribers who were sent an email within the past 12 months.
How should this request be completed?

  • A. Create a measure with criteria sent_date is after today minus 565 days
  • B. Locate the email sends in the Tracking tab within Email Studio
  • C. Query against the Job and Sent data views
  • D. Run a tracking extract via the SOAP API

Answer: D


NEW QUESTION # 21
A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer

  • A. The send fails
  • B. The email is not sent to the particular subscriber
  • C. The send is retried
  • D. An error message is sent to the From Address used in the email

Answer: A,B


NEW QUESTION # 22
Certification Aid created a journey and event definition in Marketing Cloud. Which of the following resources are relevant to inject Contacts into the journey using the REST API? Choose 2.

  • A. POST /interaction/v1/interactions/contactentry
  • B. POST /interaction/v1/events
  • C. GET /eventDefinitions/key:{key}
  • D. POST /eventDefinitions/key:{key} or /eventDefinitions/{id}

Answer: A,B


NEW QUESTION # 23
A new record is appended to the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?

  • A. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*)>1
  • B. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey
  • C. SELECT TOP 1 SubscriberKey FROM Orders
  • D. SELECT DISTINCT SubscriberKey FROM Orders

Answer: B


NEW QUESTION # 24
A developer wants to create a complex dynamic email with three different sections and four different possible content blocks In each section. The email will be sent to an audience of over one million contacts.
Which best practice should the developer use to ensure a blank email will not be sent?

  • A. Review every possible version using Subscriber Preview
  • B. Send a test of every possible version using Test Send
  • C. Create separate emails for each version
  • D. Confirm every version has default content

Answer: D


NEW QUESTION # 25
A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2

  • A. Add a unique identifier in the HTML tags within the generated content
  • B. Configure dynamic content block in Content Builder
  • C. Request the Impression Tracking feature be enabled on the account
  • D. Include the functions BeginImpressionRegion and EndImpressionRegion

Answer: C,D


NEW QUESTION # 26
An UpdateDE AMPscript function is used to update a column value in a data extension row when an email is sent. The email is being sent to 250,000 subscribers, but the user decides to cancel the send during the sending process and only 400 emails are sent.
How many subscriber rows would be affected by the UpdateDE function?

  • A. Only subscribers who exist in All Subscribers
  • B. No rows are updated
  • C. 400 subscribers who were sent the email
  • D. All 250,000 subscribers

Answer: C


NEW QUESTION # 27
Customer data has been imported into a staging data extension and needs to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers

  • A. CASE, ISDATE, CONVERT
  • B. WHERE, ISDATE, CONVERT
  • C. UPDATE, ISDATE, CONVERT
  • D. CASE, ISDATE, CAST

Answer: A,D


NEW QUESTION # 28
A developer wants to expand the functionality of existing code which was written in AMPscript, but prefers to use Server-Side JavaScript (SSJS) for updates.
Which SSJS statement will retrieve the value of the AMPscript variable named subKey?

  • A. Var.Retrieve("@subKey");
  • B. Var.Get("subKey");
  • C. Variable.GetTValue (''@subKey") ;
  • D. Variable.SetValue("subKey", "Value");

Answer: C


NEW QUESTION # 29
A developer wants to include an AMPscript if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?

  • A. %%[IF @level == 'premier' THEN SET @message = You are premier member
  • B. %%=IIF @level == premier, You are a premier member" Upgrade to premier now!
  • C. '" ENDIF]%% %%=v(message)=%%%%=IF(@level IS 'premier', Upgrade to premier now! You are a premier member%%=IIF(@level = 'premier', 'You are a premier meber!', Upgrade to premier now!
  • D. " ENDIF IF @level == 'premier' THEN SET @message = 'Upgrade to premier now
  • E. %%IF(@level == 'premier') THEN 'Upgrade to premier now!' ELSE 'You are a premier member' ENDIF]%%

Answer: C


NEW QUESTION # 30
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Earning a Salesforce Marketing-Cloud-Developer certification demonstrates a candidate's proficiency in using the Marketing Cloud platform to develop and execute data-driven marketing campaigns. Salesforce Certified Marketing Cloud Developer Exam certification is recognized by employers as a valuable asset, as it validates a candidate's expertise in using the Salesforce Marketing Cloud to drive business growth and increase customer engagement. With this certification, individuals can differentiate themselves in a crowded job market and demonstrate their commitment to professional development.

 

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