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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: IBM SPSS Predictive Analytics Overview | 25% | - Value proposition and business benefits - Market positioning and target industries |
| Topic 2: Licensing and Implementation | 15% | - Deployment and integration basics - Licensing models and editions |
| Topic 3: SPSS Product Portfolio | 35% | - SPSS Decision Management - SPSS Statistics - SPSS Data Collection - SPSS Collaboration and Deployment Services - SPSS Modeler |
| Topic 4: Sales and Solution Selling | 25% | - Competitive differentiation - Customer use cases and pain points - Solution alignment to business needs |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. A customer already has SPSS Statistics, but their analysts are spending too much time preparing existing research. Which SPSS product can best help them gather quality data?
A) SPSS Decision Management
B) SPSS Text Analytics
C) SPSS Data Collection
D) SPSS Collaboration and Deployment Services
2. Which characteristic of SPSS Collaboration and Deployment Services appeals most to expert analysts?
A) Enterprise readiness
B) Integration with existing environment
C) Collaboration with business users
D) Ability to automate processes
3. Which question is most appropriate to ask when selling SPSS Data Collection?
A) How do you currently deploy your analytics results?
B) Do you have projects where knowing what your customers thought would impact your decisions?
C) How consistent is your decision making?
D) Are you able to analyze individual transactions to identify purchase patterns?
4. Which statement is true about SPSS Modeler Premium?
A) It requires no programming experience to use.
B) It addresses all but one of the phases in the CRISP-DM methodology.
C) It leverages structured data only.
D) It leverages unstructured data only.
5. Which two SPSS Data Collection components make up SPSS Data Entry?
A) Author and Reports
B) Interviewer and Reports
C) Author and Scan
D) Author and Interviewer
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |





