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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Create the Mail List.
B) Create strategic segments.
C) Design the campaign on paper and determine the goals for the campaign.
D) Create the offers, mail list, and call list.

2. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Response
B) Offer
C) Segment
D) Campaign

3. In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?

A) Flowchart segments are used for global suppressions.
B) Strategic segments can only be used within the flowchart where it was created.
C) Strategic segments are used with interactive flowcharts.
D) Flowchart segments can only be used within the flowchart where it was created.

4. In Unica Campaign, a customer creates a Segment called Loyal Core. Where does the customer need to navigate to in order to view the Segment details?

A) Go to Campaign > Offers
B) Go to Campaign > Sessions
C) Go to Campaign > Segments >
D) Go to Campaign > Summary

5. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Counts as an inferred response.
B) Does not count as a response.
C) Counts as a response.
D) Counts as a partial response.

Solutions: