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CIMA Managing Finance in a Digital World Sample Questions:

1. JKL is a rapidly growing supermarket chain and is considering merging with a smaller competitor to continue its expansion plans T works within the finance department and is assisting in the decision making process by preparing summary reports concerning the merger.
What level of decision making is T supporting?

A) Strategic
B) Transactional
C) Tactical
D) Operational

2. Which of the following best describes the 'passive stage' of purchasing?

A) Purchasing has no strategic direction
B) Purchasing integrates latest practices and technology
C) Purchasing is concentrated on price negotiation
D) Purchasing is independent of corporate strategy

3. Company Q has several layers of management. The Chief Executive Officer (CEO) wishes to remove some of these layers to streamline the organisation and increase efficiencies. The initial plan is for third party contractors to take over support activities. What change in the organisation is the CEO making?

A) Horizontal expansion
B) Vertical expansion
C) Alliance agreement
D) Outsourcing

4. The directors of JES are keen to ensure that expenditure on marketing campaigns is generating additional sales for the company Which of the following KPIs would be appropriate for the directors of JES?

A) Return on marketing spend
B) Customer retention rates
C) Cost per lead generated.
D) Conversion rate across mediums

5. Company XYZ has just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would be most suitable at the time of the product's launch?

A) Captive pricing
B) Penetration pricing
C) Skim pricing
D) Cost-plus pricing

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