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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Optimization | - Automation Studio workflows
|
| Email and Messaging Execution | - Multi-channel messaging
|
| Cross-Channel Journey Design | - Customer lifecycle orchestration
|
| Marketing Cloud Core Architecture | - Data management and integration
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
- B. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
- C. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
- D. Interaction Studio uses third party software to match anonymous and known identities
Correct Answer: A 🗳️
What is the fastes way to add a classification to a post?
- A. Add classification manually to each post.
- B. Macro
- C. Classification cannot be added to a post
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
- A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
- B. An expression builder references Journey Data and Journey Filtered : activities
- C. An expression builder references Journey Data and Contact Data.
- D. Nullable fields to be used for comparing your Journey Data and Contact Data fields
Correct Answer: A,C 🗳️
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Is there any spelling mistake in your contact attributes.
- B. Are there any eligible matching orders for that particular contact
- C. Are u using attribute to attribute comparison.
Correct Answer: C 🗳️
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. Within the first minute of next hour.
- B. immediately when the STO activity arrives
- C. At the hour user engages Within the next 24hours
- D. with the next hour
Correct Answer: C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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