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Adobe AD0-E551 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Building and Managing Programs | 39% | - Global vs local assets - Channels, tags, and period costs - Program types and purpose - Engagement programs and settings |
| Topic 2: Building and Managing Assets | 19% | - Email creation and A/B testing - Tokens, snippets, and dynamic content - Landing pages and forms - Asset quality and pre-launch checks |
| Topic 3: Defining and Targeting Audiences | 33% | - Smart Lists vs Static Lists - Smart Campaign triggers, filters, and flow steps - Privacy settings and compliance - Segmentation strategy and use cases - Lead scoring and interesting moments |
| Topic 4: Analyzing and Building Reports | 9% | - Standard Marketo reports and dashboards - Program and email performance metrics - Interpreting campaign results |
