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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

A) Segmentation rule and completion action
B) Completion action and dynamic list
C) Automation rule and completion action
D) Dynamic list and automation rule

2. The baseline grade will show on the prospect profile at all times.

A) True
B) False

3. What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

A) The prospect will be sent two copies future email sends will not be impacted.
B) The prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.
C) The prospect will be sent one copy of the email, but will be suppressed for the next email send.
D) The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.

4. A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?

A) Dependent Fields
B) Progressive Profiling
C) Always display even if previously completed
D) reCaptcha

5. Where on a prospect record would you look to see if a prospect had registered for a webinar?

A) Contents
B) Prospect Activities
C) Custom Fields
D) Insights

Solutions: