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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
A) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
B) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
C) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
D) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
2. When you go to View HTML code section at selected Form record you can only see the iframe tag
A) True
B) False
3. LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?
A) Use rendering test and send to Test List
B) Use individual email test
C) Use A/B test
D) Use multivariate test & Review email preview
4. LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
A) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
B) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion
C) Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >
D) Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead
5. LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers
A) The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
B) The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
C) The leads have been reassigned to a user who does not exist in that BU.
D) The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A,B |





