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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing and Content Creation | - Personalization and dynamic content
|
| Automation and Journey Orchestration | - Automation Studio
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Data Management and Integration | - Data Extensions and Contact Builder
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- B. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
- C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
A financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Use a User Initiated Emails Interaction.
- B. Use the Transactional Messaging API.
- C. Inject the subscriber into a Journey.
- D. Execute a Triggered Emails Interaction.
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? (Choose 2)
- A. Dynamic Content
- B. External Content
- C. Personalization Strings
- D. AMPscript
Correct Answer: B,D 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements? (Choose 2)
- A. File Drop Automation
- B. Scheduled Automation
- C. SQL Query
- D. Decision Split
Correct Answer: A,C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Contact Data using Synchronized Data Sources
- B. Journey Data queried from main data extension
- C. Journey Data using CRM Report Data Copy or Import activity to Salesforce Data Extension
- D. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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