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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?

A) The variation is performing at the same level as the original.
B) There is not variation to measure.
C) The variation wasn't performing as well as the original.
D) The variation wasn't measured.

2. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Relate ads to their landing pages
B) Include deals and benefits
C) Define a clear call-to-action
D) Filter out unqualified clicks

3. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
B) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
C) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
D) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.

4. How is an ad's Clickthrough rate calculated?

A) It's the number of clicks an ad receives divided by the number of impressions.
B) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
C) It's the total number of clicks an ad receives from the Google Content Network.
D) It's the number of clicks an ad receives divided by the cost of each click.

5. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Landing page and conversion page
B) Test page and live page
C) Test page and conversion page
D) Landing page and conversion page

Solutions: