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Google Display Exam Practice Test Sample Questions:

1. You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?

A) Audio
B) Video
C) Commerce
D) Game

2. Which of the following is a tool that helps you measure conversions and also helps you to identify how effective are your AdWords ads and keywords for you?

A) AdWords Display ad builder
B) Wonder wheel
C) Google analytics
D) AdWords conversion tracking

3. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A) Overlay video ad
B) Click-to-play video ad
C) In-stream video ad
D) Video placement ad

4. You have created an ad campaign for your company that sells business cards online. You want to target specific types of Websites in the Google Content Network. How can you choose what types of Websites your business card advertisement will appear on?

A) The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network.
B) Google uses automatic placements for all Content Network, but you can ad negative keywords to avoid certain Website content.
C) You can choose where you ad will appear by using the managed placement options for the Google Content Network.
D) The Google Content Network does not allow you to choose the sites your ad will appear. All placements are automatic.

5. Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

A) Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
B) Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
C) Service advertisements are not allowed in the Google Content Network.
D) Gareth can use the Display Ad Builder and use a template with the video ad format.

Solutions: