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Google Display Exam Practice Test Sample Questions:

1. Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A) Click Through Rate (CTR)
B) Average CPC
C) Average CPM
D) Clicks

2. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per 1,000 impression
B) Cost per conversion
C) Cost per acquisition
D) Cost per click

3. You are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?

A) Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
B) Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
C) Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
D) Mary can use your YouTube account for her company in order to get her ads on YouTube.

4. Which of the following is NOT an Ad format available through self-managed AdWords accounts?

A) Display Ads
B) Text Ads
C) Image Ads
D) Mobile Ads

5. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools will she use to accomplish the task?

A) Keyword tools
B) Conversion optimizer
C) My Change History tool
D) Display ad builder

Solutions: