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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and
accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
B) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
C) Jerry can do this through Google AdWords editor and the Campaign Manager.
D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

2. Which of the following is used by Google to retrieve information?

A) Doc server
B) FTP server
C) News server
D) IRC server

3. How often does Google calculate a quality score?

A) Once
B) Daily
C) Every time a keyword matches a search query
D) Hourly

4. You are creating a new Google AdWords campaign for your company. What is the default setting for new Google AdWords campaigns in regard to search sites and content network sites?

A) Your new campaign will only appear in the Google search results home page; you must opt into other components of the Google Network.
B) Your new campaign is opted in to the entire Google Network: Google search, search partners, and the Content Network with 'Relevant pages across the entire network' in the default.
C) Your new campaign will only appear in the Google Content Network.
D) Your new campaign will only appear in Google search results and search partners.

5. Which of the following reports in Google Analytics is used to identify where you are losing visitors on the path to conversion?

A) Funnel Visualization
B) Site Overlay
C) Top Landing Pages
D) Top Exit Pages

Solutions: