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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

A) You'll automatically be notified with a green play button on the Reports page, when the report is done.
B) The report will appear automatically on the Reports page - as long as you don't close your browser.
C) The report will be emailed to your Google AdWords email address when it's complete
D) You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.

2. Which of the following are used to describe the search results that are not in paid listings?

A) Unpaid listings
B) Google search listings
C) Real listings
D) Organic search listings

3. Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?

A) Yes, Ben should use the Keyword Tool's website content option.
B) Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.
C) Yes, Ben should use the Opportunities tab, and then click generate based on domain option .
D) No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.

4. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) PPC models
B) CPM models
C) SEM based on web content
D) SEO for good web content

5. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A) No. All Google AdWords participants can have just one Google AdWords account.
B) Yes, if you use a My Client Center account, you may have multiple accounts.
C) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
D) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.

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