Salesforce MC-Con-201 Q&A - in .pdf

  • MC-Con-201 pdf
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 27, 2026
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  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
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Salesforce MC-Con-201 Exam Syllabus Topics:
SectionWeightObjectives
Campaign Design, Flow Orchestration & Content30%- Landing pages
  • 1. Landing page components
    • 2. Landing page configuration
      - Personalized messaging data
      • 1. Selecting appropriate data sources
        • 2. Adding customer data to messaging content
          - Activation templates
          • 1. Activation template configuration
            • 2. Contact point value selection
              - Personalization
              • 1. AMPscript
                • 2. Content variations
                  • 3. Merge fields
                    • 4. Handlebars
                      • 5. Repeaters
                        - Flow orchestration
                        • 1. Automated business processes and messaging
                          • 2. Flow configuration settings
                            • 3. Trigger conditions
                              • 4. Flow elements and logic
                                • 5. Flow types
                                  Data Modeling, Identity Resolution & Segmentation25%- Data 360 data model
                                  • 1. Data objects and Data Model Objects
                                    • 2. Connecting and harmonizing customer data
                                      • 3. Customer data activation
                                        - Identity Resolution
                                        • 1. Linking multiple data sources
                                          • 2. Unified customer profiles
                                            • 3. Identity Resolution configuration
                                              - Consumption and entitlements
                                              • 1. Marketing automation consumption
                                                • 2. Platform usage optimization
                                                  • 3. Data 360 consumption-based entitlements
                                                    - CRM data ingestion and activation
                                                    • 1. CRM objects and records
                                                      • 2. Audience segmentation and activation
                                                        • 3. Content personalization using CRM data
                                                          • 4. Actionable Lists
                                                            Platform Setup & Governance13%- Business Units and governance
                                                            • 1. Content and user governance
                                                              • 2. Roles and Enhanced CMS Workspaces
                                                                • 3. Business Unit requirements
                                                                  - Marketing Cloud Next environment setup
                                                                  • 1. Data 360 provisioning
                                                                    • 2. Marketing Data Kit installation
                                                                      • 3. Core Org Edition requirements
                                                                        • 4. Permission sets
                                                                          - Domain authentication and authorization
                                                                          • 1. Self-service domain authentication
                                                                            • 2. Branded and authenticated email delivery
                                                                              • 3. Domain authorization
                                                                                Agentforce & AI Innovation11%- Marketing agents
                                                                                • 1. Audience segmentation
                                                                                  • 2. Automated campaign creation
                                                                                    • 3. Content generation
                                                                                      - Conversational messaging
                                                                                      • 1. Ongoing interactions across messaging channels
                                                                                        • 2. Response handling
                                                                                          • 3. Customer engagement
                                                                                            - Predictive AI
                                                                                            • 1. Selecting appropriate predictive AI features
                                                                                              Analytics & Performance Insights8%- Reporting and analytics
                                                                                              • 1. Matching dashboards to reporting requirements
                                                                                                • 2. Pre-built dashboards
                                                                                                  - Marketing data and insights
                                                                                                  • 1. Surfacing marketing data across Salesforce
                                                                                                    • 2. Marketing performance insights
                                                                                                      Consent13%- Consent record management
                                                                                                      • 1. Managing and updating consent records
                                                                                                        • 2. Creating consent records
                                                                                                          - Consent data model
                                                                                                          • 1. Consent preference records
                                                                                                            • 2. Platform consent objects
                                                                                                              - Consent management concepts
                                                                                                              • 1. Consent in customer engagement
                                                                                                                • 2. Consent and compliance requirements
                                                                                                                  - Consent collection
                                                                                                                  • 1. Consent banners on external pages
                                                                                                                    • 2. Consent banners on marketing landing pages
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