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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Can Marketing both Import and Export Prospects?

A) True
B) False

2. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
B) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
C) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
D) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

3. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A) Run completion Action on form Request a demo with action assign to user
B) Run completion Action on form Request a demo with action notify Admin
C) Export the submission report & Import
D) Run an automation rule to assign based on the « Request demo » Submission & prospect status field

4. Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A) Create an automation rule based on the Lead Status field value
B) Create a segmentation rule based on the Lead Status field value
C) Create a completion action based on the Lead Status field value.
D) Create a dynamic list based on the Lead Status field value

5. What is true about the Salesforce connector ?

A) Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
B) Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C) You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D) When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

Solutions: