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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Data Management and Segmentation | 20% | - Segmentation
|
| Analytics and Reporting | 15% | - Advanced analytics
|
| Journey Builder and Automation | 20% | - Automation Studio
|
| Discovery and Requirements | 15% | - Gather business requirements
|
| Content and Messaging | 15% | - Multi-channel messaging
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don ' t plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
- A. One parent BU and two child BUs with their own Sender Authentication Packages.
- B. One parent BU and three child BUs with their own Sender Authentication Packages.
- C. One parent BU and one child BU.
- D. One parent BU with three additional private domains.
Correct Answer: B 🗳️
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Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
- A. Once an account is upgraded to Multi-Org, it cannot be turned off.
- B. Existing accounts cannot be upgraded to Multi-Org.
- C. Custom profile and subscription centers will not be required.
- D. Shared Salesforce Data Extensions will be enabled across business units.
Correct Answer: A 🗳️
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Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.
What ' s the most efficient way to configure or ingest their data?
- A. Create regional specific copies of the required data in each BU for faster email sends.
- B. Provision Data Manager Roles so users can see all of the data across all BUS.
- C. Use CustomObjectData API to synchronize data across regions.
- D. Import common data into Shared data extensions from the top-level BU.
Correct Answer: D 🗳️
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Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
- A. Web Analytics Connector
- B. Data Studio
- C. Google Analytics 360
- D. Audience Studio
Correct Answer: A 🗳️
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Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- B. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- C. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- D. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
Correct Answer: D 🗳️
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