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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A) Journey that allows re-entry after exiting
B) Single Send Journey
C) Scheduled Automation utilizing Triggered Send Emails
D) Scheduled Automation using a Send Activity

2. Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit? (Choose 2 answers)

A) Bulk API
B) SOAP API Calls updating objects
C) Login Calls
D) CreateSalesforceObject() AMPscript

3. Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability. Which two best practices should be utilized? (Choose 2 answers)

A) When using an external database of record, utilize that system's identifier as the contact key.
B) Regularly merge duplicate contacts to keep tracking data accurately.
C) Define the subscriber key as a unique value that does not relate to a specific channel.
D) Configure Contact Builder to automatically generate a unique subscriber key.

4. A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

A) Run an Import Definition at 12 a.m. to create a suppression list.
B) Create and enable a BLOCKOUT window in MobileConnect.
C) Run a SQL Query at 12:30 a.m. to create a suppression list.
D) Create a Journey Goal to exit subscribers from the Journey.

5. Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A) Data Filters
B) Publication Lists
C) Query Activities
D) Attribute Groups

Solutions: